Evaluation Question 2: How effective is the combination of your main products and ancillary tasks?

The three products I made were the film 'Journey' and it's accompanying radio advert and film poster. 

Synergy:

This strategy of selling films to the audience is called synergy, which relates to products working together to advertise something or sell the overall package to an audience. This strategy plays an instrumental role in the selling of films and merchandise of the film and it's actors on a global scale. This is because it is a proven sales technique and is has much more potential to be seen if multiple products are in multiple places, all promoting the same thing, rather than just one which can only then be seen by a limited audience.

My three products are very good at complementing each other due to their themeing and colour schemes that are very similar in all three. I've used images made from stills from my film to use as the cover for the radio advert I created for when it was  in order to maintain that same visual image throughout all aspects of the full promotional package. The poster also used a metro's door as the background of it's design. This is because my film is partly set on the metro and it's something that the people of my target audience would be able to recognise quickly.

Also, I've made sure that I used the same type of text on both the poster and the film to keep that synchronisation between those two aspects. Obviously this was not an issue with the radio advert as we did not have any ‘edited-in’ text to show during the youtube video.

The use of similar theme, structure and imagery makes the products as an overall package much more effective because it means that when one is seen, it promotes another of the products, leading to a large viewing audience because those that do not see the film, may see the poster in a stuck around town or the advert on the radio , which may then lead to them wanting to view the film.

This info-graphic (below) shows just how much of an influence new media has on marketing products. This shows that just over 1 in 7 people in the world use Facebook, which then means that the potential audience for your product, if shared probably and marketed on different profiles and pages, could lead to a potential audience of 1.15 billion people, therefore this shows just how large an audience could be gained from social media.

This inforgraphic also shows that 74% of marketers believe that Facebook is an important factor in producing a large fan-base and lead their marketing campaigns.

Twitter is also used to market products because, when a tweet is sent to contacts or to other users, they can then re-tweet it onto everyone who follows  them, building up an audience gradually out of the contacts of already-known users.