This add was made to advertise a special episode of Doctor Who called 'The Day of the Doctor'. In the advert they mention the day that the Doctor is both shown on T.V and the day he has travelled to in the episode. This helps to blur the lines between reality and the show and is something i'd like to use in my advert. The advert also uses a mix of sound effects from the show and a mix of new text and audio made especially for the advertisement, such as the voice at the end which invites you to come and help to save the world. This engages the listener and makes a personal link to the show, encouraging them to check it out. I'd like to try and mirror this in my advert, in order to make a connection with my target audiance.
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